architek[tour] tirol – guide to architecture in tyrol

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building for guests - hotels, apartments, holiday homes

Especially in connection with tourism, it seems that it is still difficult to build in Tyrol without leaving out the traditional clichés. However, throughout the province one will find an increasing number of examples of how the needs of potential guests can be combined with the qualities of contemporary architecture.

This tour leads to a number of exemplary examples, from Arlberg to East Tyrol, to new buildings and the reconstruction of old substances, from large hotels down to small holiday homes and to a camping site.

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a tour to 31 buildings

Hotel Lux Alpinae

Arlbergstraße 41, 6580 St. Anton am Arlberg, A
Architecture: driendl*architects (2003) Builder-owner: Sabine Kertess, Alexander Kertess TIP: The hotel has its own climbing wall between the building and slope.

For many years the steep south slope next to the road leading to the Arlberg Pass was considered as being unsuitable for development. To realise the "Lux Alpinae” construction, the slope was dug out three storeys deep, a two-part building was constructed close to the slope. The rooms, accessible via a loggia landing, have room-high glass fronts and protruding balconies facing towards the south. Finally, a curved shell roof gives the glass, steel and exposed concrete hotel building a dynamic look.

© Thomas Jantscher

Hotel Anton

Kandaharweg 4, 6850 St. Anton am Arlberg, A
Architecture: Wolfgang Pöschl, Dieter Comploj (1999-2000) Builder-owner: Robert Falch

Due to the relocation of the railway lines, the family running the hotel had to close it down and relocate by opening a new hotel on the grounds of the old railway station. The hotel they built is a flexible useful house with rooms, which due to the sliding partitions, can be turned into completely functional apartments. The outside of the hotel is decorated with a wood-shingle-façade and large glazed areas; protruding alcoves in the rooms provide resting areas with a view across the mountains.

© Paul Ott

Hotel Arlmont

Am alten Hof 1, 6580 St. Anton am Arlberg, A
Architecture: Tatanka (2007-2009) Builder-owner: Markus Stemberger TIP: Wellness and Fitness Area "cloud 9"

Hotels in the style of oversized farmhouses are still being built in Tyrol. The "Arlmont” – constructed by the Tatanka Ideenvertriebs GmbH – shows that the younger tourist generation are now starting to change their views. Instead of a carved wooden balcony, a balustrade made of a reddish coloured exposed concrete surrounds the building with its organic sweeping outline. Room high windows offer guests an ambience bathed in light.

© Paul Ott

Aradira Apartment Building

Schmiedsegg 661, 6555 Kappl, A
Architecture: VENTIRAARCHITEKTEN (2006) Builder-owner: Familie Juen Accessibility: Turn off right at the centre of Kappl (church) and follow the road for approximately 250 metres.

The small holiday apartment facility "Aradira” – name of Rhaeto-Romanic origin – consists of four apartment villas arranged terrace-shaped along the slope. Each unit offers guests maximum privacy, a small sauna and wellness facility is available for shared use.

© Wolfgang Juen

Hotel Adler

Silvrettaplatz 4, 6561 Ischgl, A
Architecture: Paul Petter (1996) Builder-owner: Familie Kurz Open to the public: partially Accessibility: directly in the centre of the village next to the Silvretta valley station TIP: Restaurant-Café "Salz & Pfeffer"

Right in the middle of the tourism metropolis Ischgl, with its hotels and Après-Ski-Setting in between folklore and "Ballermann” (name given to a location for partying and having general fun) is the "Adler”, a building that for many doesn’t seem to suit the location. The architect – who runs the place himself – constructed a slim white building "encased” in terraces, a glass core and light coloured wooden balustrades, which offers its guests bright, simple and variable apartments.


Refugio Laudegg

Schloßweg 1, 6532 Ladis, A
Architecture: VENTIRAARCHITEKTEN (2009) Builder-owner: Florian Klotz, Thomas Klotz

Seen as a pleasing contemporary contrast and built at the foot of Laudegg Castle (1200s) in Ladis is the "Refugio Laudegg” apartment house. The four buildings, slightly staggered in position and height, remind, with their small components and materials, of the traditional stable construction method. The new facility, the castle, restaurant, lake and impressing mountain world, together, all form a homogeneous ensemble.

© Wolfgang Juen

"Villa Rasilla" – Holiday Home

Lourdes 15, 6534 Serfaus, A
Architecture: Noldin & Noldin (2001) Builder-owner: Philipp Schwarz

At the east border of Serfaus is Villa Rasilla – The name stems from a Rhaeto-Romanic term for field name – a holiday home designed by Noldin & Noldin. The two ground floor levels with the wellness-sauna-area, the bedrooms and bathrooms, have been built as a masonry wall construction; the top floor has been added as a self-supporting wooden cube with a wide and protruding partially roofed terrace.

© Günter R. Wett

"Arche”– Holiday Home

Dorfbahnstraße 58, 6534 Serfaus, A
Architecture: Bettina Platter (2006)

Situated directly in the centre of Serfaus is the generously designed Arche holiday home. Above the ground floor, in which apart from the living area there is a self-sufficient holiday flat, is a protruding wooden box with four large bedrooms. Slightly at an angle to this, the top floor offering guests a large wellness area including an atrium and restroom and a view of the skies.

© Lukas Schaller

Pezid Apartments

Dorfbahnstraße 62, 6534 Serfaus, A
Architecture: Giner + Wucherer, Andreas Pfeifer (2005-2006) Builder-owner: Pezid TIP: ©hill-Lounges – comfortable cosy corners overlooking magnificent mountain scenery.

The Pezid apartments in Serfaus are a classic example of the intelligent restructuring of post war architectural "burdens of the past”. The old, hardly ever put to use balcony façade, was transformed into useful space with loggias with "reclining-chair-oriels” integrated on the inside. In 2007 this transformation to a "modern-mountain-hotel” was awarded the BTV (bank for Tyrol and Vorarlberg) - Building-Owner-Award-Tyrol.

© Günter R. Wett

Hotel "Liebe Sonne" (Conversion)

Dorfstraße 58, 6450 Sölden, A
Architecture: M9 ARCHITEKTEN Senfter Lanzinger (2007-2008) Builder-owner: Sonnenhotels Sölden

The first contemporary conversion of the hotel in the middle of Sölden, the "Liebe Sonne”, was carried out on the top floor. The roof space was originally closed at all sides, but after being opened up, is now a two-storey wellness area with the appropriate open space. During the second stage of conversion, the entrance area and the complete ground floor, with its hotel hall and restaurant, was completely renewed in a simple manner and with natural materials.

© Günter R. Wett


Kühtai 6, 6183 Kühtai, A
Architecture: Madritsch Pfurtscheller (2017-2018) Builder-owner: Planet Bauprojekt GmbH Open to the public: partially About the same time, the heritage-listed hunting castle was also revitalized by Armin Kathan and Ferdinand Reiter.

The "3-Seenhaus", which belongs to the "Jagdschloss Resort Kühtai", is located directly at one of the cable car stations in the winter sports resort of Kühtai, which lies at 2,000 m above sea level. As a contemporary addition to the historical ensemble, a timber frame construction was erected in a reduced formal language, consisting of two underground connected buildings with hotel rooms and studios or spacious holiday flats.

© Wolfgang Retter

McTirol (former CUBE Biberwier)

Fernpass Straße 71-72, 6633 Biberwier, A
Architecture: Baumschlager Eberle (2006-2007) Builder-owner: T1 Accessibility: directly on the Fernpass trunk road at the foot of the Marienberg lift.

The McTirol (former CUBE Biberwier) can be found at the edge of the town centre directly next to the Marienberg lift. Its concept has been adjusted to fit active sports holidaymakers, its design is an element of lifestyle. The inside of the Cube, which from the outside is plain, has an open interior design with ramps and generous open zones to accommodate for hotel life, which first and foremost, is kept out of the rooms.

© Eduard Hueber

Ammerwald Alp Hotel

Ammerwald 1, 6600 Reutte, A
Architecture: Oskar Leo Kaufmann | Albert Rüf (2008-2009) Builder-owner: BMW AG Accessibility: From Reutte towards Plansee and further on towards Linderhof (along the L255).

Since the 1940s, the BMW-Group has been running a holiday hotel between Schloss Linderhof and Plansee. As in accordance with company philosophy, BMW intentionally built a contemporary new building. The building designed by the Vorarlberg architects Kaufmann Rüf consists of a ground floor made of in-situ concrete, onto which a completely equipped upper floor as a solid-wood-module with room-high windows was erected within a very short period of time.

© Kaufmann Rüf

Badehaus Natterer See (Main building and spa lake Natters)

Natterer See 1, 6161 Natters, A
Architecture: Giner + Wucherer (2008) Builder-owner: Familie Giner Open to the public: The all year camping area is open to the public. Accessibility: About 2,5 km from the village of Natters TIP: You can go bathing in the lake; there is, however, an entrance fee.

As part of the newly designed entrance area of the lake Natters camping area, the architects created a long and narrow building for the necessary infrastructure functions that sets up to now unheard of quality standards in the world of tents, caravans and mobile homes. Despite its rather large volume, the two-storey building unpretentiously sits on the lakeshore, sort of becoming part of the landscape. There, you find everything you need for a camping holiday, plus a lot of small highlights and brilliant new ideas.

© Nikolaus Schletterer

Hotel "The Penz"

Adolf-Pichler-Platz 3, 6020 Innsbruck, A
Architecture: Dominique Perrault, RPM Architekten, ATP architekten ingenieure, Jiszda & Partner (2002) Builder-owner: Sporthotel Penz 2 GesmbH TIP: Not only hotel guests are able to enjoy "the 5th floor" atmosphere.

The Penz design-hotel with its interior design by the Vienne office Jiszda & Partner, forms the northwest completion of the Town Hall area planned by Dominique Perrault. The completely glazed north façade provides the rooms with a lovely panorama view; from the outside the dark glass reflects the images of the buildings around the square. A restaurant with an American bar and terrace can be found on the completely glazed top floor.

© B&R

Stage 12 – Hotel by Penz

Maria-Theresien-Straße 12, 6020 Innsbruck, A
Architecture: Baumschlager Hutter Partners (2016-2017) Open to the public: Partially Tip: External guests are also welcome in the Stage Bar with an outdoor dining area.

The hotel is an example of high-quality redensification right in the heart of Innsbruck. On the one hand, the façade of the existing building on Maria-Theresien-Straße was restored, the old building gutted inside and completely reorganized. On the other hand, a new structure that responds to the neighboring development as a narrow block with a concluding head building went up in the inner courtyard.

© Albrecht I. Schnabel


Südbahnstraße1, 6020 Innsbruck, A
Architecture: Alois Zierl, Michael Heinlein (2020-2022) Builder-owner: PEMA Immobilien GmbH Open to the public: partially TIP: Open-access sky bar on the top floor.

With the P3, PEMA Holding is building its third tower in Innsbruck, directly opposite the Adambräu. The architects realised a slender building consisting of a four-storey base and a 10-storey structure, which forms a clear end to the station area. Hotel "Motel One" is located in the tower, and the "reiter design" showroom and office spaces are located in the base.

© Christian Flatscher

Hotel Nala

Müllerstraße 15, 6020 Innsbruck, A
Architecture: Armin Kathan, Ferdinand Reiter, Bernd Ludin, Martin Both (2013-2014) Builder-owner: Planet Bauprojekt GmbH Open to the public: upon request The nearby townhouse "M11" was built in 2013-15 by Ohnmacht Flamm Architekten.

In 2016, the former "Hotel Mozart", which dates back to the 1950s, was transformed into a boutique hotel where each room has its own identity. On offer are garden appartments, minimally furnished business rooms, mini-rooms with intelligent spatial solutions that have been thought out down to the last detail, or lavishly furnished themed rooms. The adjacent pub garden with terrace was also designed with great attention to detail.

© Gerda Eichholzer

Parkhotel (the former Seeber tower hotel)

Thurnfeldgasse 1a, 6060 Hall in Tirol, A
Architecture: Henke Schreieck Architekten (2002-2003) Builder-owner: Stadtwerke Hall Open to the public: yes Accessibility: from Innsbruck, with bus S or 4 The adjoining spa was built, in 1930/31, by Hans Illmer, the surrounding park was re-designed, in 2004, by Maria Auböck and János Kárász.

Next to the former Seeber tower hotel designed, in the Thirties, by Lois Welzenbacher, the architects placed a second solitaire whose shape, materials and colours boldly contrast with the older building. The Welzenbacher building, a white angular cube with balconies whose situation and shape suggest a circular movement, was beautifully retrofitted, and can now enter into an exciting dialogue with the new conical glass tower. At their base, the towers are linked by a building containing the lobby as well as a café and restaurant.

© Margherita Spiluttini

ASI-Lodge (Extension of Hotel Windegg)

Steinberg am Rofan 30, 6215 Steinberg am Rofan, A
Architecture: Heinz & Mathoi & Streli (2004-2005) Builder-owner: Elfriede Gasser Accessibility: from Jenbach along the Achensee B181 trunk road to Achenkirch and from here to Steinberg am Rofan TIP: Daily visitors are welcome to visit the restaurant with its sun terrace.

During the 1980s, Hotel Windegg was reconstructed and extended in a contemporary and landscape related manner by the architect Hans Peter Petri. After changing hands, the hotel was converted for a second time, whereby the bedroom wing and the striking staircase tower remained in place. Heinz-Mathoi-Streli constructed a new three-storey building directly next to the hotel. This building, with its vertical larch-wood façade, is clearly different from the original white building.

© Nikolaus Schletterer

Boutique Hotel Rattenberg

Südtirolerstraße 45, 6240 Rattenberg, A
Architecture: Wurzer Nagel, Doris Dockner (2020-2021) Builder-owner: Partoll Invest GmbH Open to the public: partially TIP: Take the panoramic lift in the revitalised "Malerwinkel" up to the castle hill or walk up the stairs across the sexton's house from the old town to the parish church.

The transformation of a historic town house into a boutique hotel is the latest example of the urban renewal process in Rattenberg that started in 2003. In the course of this process, several houses in the old town, which is protected as an ensemble, have been revitalised and vacancies filled with new life. With respect towards the heritage listed building, the very narrow house was renovated from the core up and supplemented with contemporary structures where necessary.

© Jean-Stéphane Mus

Brizerhaus – Holiday Flats and Farmhouse

Ramsau Nr. 318, 6283 Ramsau im Zillertal, A
Architecture: Martin Feiersinger (2002-2004) Builder-owner: Natalie Kröll In 2004 the project was awarded the ZV-Building-Owner-Award and also a "Distinction of the State of Tyrol for New Buildings”.

The cautious renovation of an old farmhouse and the new building extension with four holiday flats provides a new interpretation of the topic of "Old-New”. In place of the old stables, a massive structure with the original building’s dimensions was constructed and then covered with the old stable’s planks – a refreshing approach based on the transferring of the customary.

© Werner Feiersinger

Neuwirt Holiday Hotel

Dorf 138, 6283 Schwendau, A
Architecture: Architekturhalle Wulz-König (2012) Builder-owner: Ferienhotel Neuwirt Open to the public: partially

Hotel Neuwirth – a heterogeneous conglomerate of building components from the most diverse dates of origin – was converted in the course of a reorientation into a nature and active-holiday hotel. The existing roof framework of the western part of the building was completely taken down, all of the balconies were removed, and a new roof structure for seven two-story apartments was erected. The rooms located below were renovated and complemented with a continuous balcony zone; the entire stock façade was thermally renovated and encased with a shingle façade.

© Angelo Kaunat

Wechselberger Guest House (Rebuild and Extensions)

Lanersbach 448, 6293 Tux, A
Architecture: Feria Gharakhanzadeh, Bruno Sandbichler (1998) Builder-owner: Matthias Wechselberger Special prize for revitalisation at the State Awards "Tourism and Architecture 2000”.

The guest house in Lanersbach was built in 1910 as one of the region’s first places of accommodation. It had been necessary to modernise the small log cabin with the guest and private areas not being separate areas. The sensitive extension in the form of a cube matches the existing buildings concept and orients its materiality on the surrounding area’s farm houses.

© Michelle Schmollgruber

City Hotel Platzhirsch

Unterer Stadtpl. 19, Kufstein, A
Architecture: wiesflecker-architekten (2020-2022) Builder-owner: Kultur Quartier Kufstein Ges.m.b.H Open to the public: partially TIP: Enjoy the Viennese coffee house culture in the associated café "Platzhirsch".

After a change of ownership, a town house with its core dating back to the 15th century on Kufstein's town square was converted into a hotel with a restaurant, coffee house and its own roastery and extended by a new building on Marktgasse used as an office building. Through targeted contemporary interventions, the historical substance was further developed into a new unity in which the old and the new always remain recognisable.

© David Schreyer

Hotel Sattlerwirt (Annex and Conversion)

Oberndorf 89, 6341 Ebbs, A
Architecture: Madritsch Pfurtscheller (2011-2012) Builder-owner: Familie Astner Open to the public: partially

Hotel Sattlerwirt is a classic "Tyrolean Hotel” with a pitched roof, balconies and additions built over the years. In contrast to the old stock left unchanged, Madritsch Pfurtscheller conceived a side wing which is very simple and clear in its use of forms. It features a wellness area in the basement, a newly structured entrance area, foyer, hall with a bar and seminar rooms on the ground floor, as well as two stories of rooms.

© Madritsch Pfurtscheller

Hotel Schwarzer Adler (Conversions)

Florianigasse 15, 6370 Kitzbühel, A
Architecture: Tatanka, Gogl Architekten (2007-2008) Builder-owner: Christian Harisch, Andreas Harisch Award winner at the 2008 State Awards for Architecture for Tourism and Leisure

Wolfgang Pöschl extended Hotel Adler, a large Tyrolean building of the 1980s, to become a three storey high "Black Spa” in 2001. The building has a wellness area with a sauna, indoor swimming pool and fitness room and is partially sunken into the earth. In 2008 a further storey seen as a foreign body, the "Kitz Summer Spa”, was added to the existing building. The glazed ground floor was fitted with luxury suites, above these "hovers” a roof terrace with a swimming pool enveloped in shingles.

© Paul Ott

Hotel Hinteregger (Conversion and Extension)

Hintermarkt 4, 9971 Matrei, A
Architecture: Madritsch Pfurtscheller (2007) Builder-owner: Katharina Hradecky The extension received an award at the 2010 BTV Building-Owner-Awards-Tyrol and Vorarlberg.

Directly in the centre of Matrei is the now historic hotel Hinteregger. The architects used a former cinema hall as a supporting structure for the extension of the northeast wing. The former outside wall was plastered with clay and integrated as a "heating wall”, a wooden construction at loggia level was placed ahead. A wellness zone has been set up on the first floor; its completely glazed front opens the room towards the garden.

© Wolfgang Retter

Hotel Rauter (Conversion)

Rauterplatz 3, 9971 Matrei, A
Architecture: Madritsch Pfurtscheller (2010) Builder-owner: Ilse und Hermann Obwexer

Hotel Rauter, situated in the centre of Matrei, was redeveloped in a number of construction stages under the motto of a concentrated and creative "adjustment”. The wellness area with its indoor swimming pool, the rest room designed as a forest of wooden slats and the garden with its outdoor swimming pool, are dominated by the contrast between the white pools, the furniture and the larch wood.

© Wolfgang Retter

Gradonna Mountain Resort

Burg 24, 9981 Kals am Großglockner, A
Architecture: reitter_architekten, Erich Strolz (2011-2012) Builder-owner: Schultz Gruppe The Gradonna Mountain Resort was one of the projects nominated for the 2014 State Architecture Prize for Tourism and Leisure

A hotel complex, highly controversial on account of its dimensions, was erected in the middle of the forest at an elevation of 1,300 meters. At the center lies the multistory, elongated structure of the hotel with a widely visible tower. Grouped around it and built upon mushroom-like concrete bases are 42 chalets, whose various building types were developed out of the topography. In order to carry out the massive intervention into the high alpine landscape as sparingly as possible, great attention during the planning stage was focused on integrating the resort into the landscape and regional architectural traditions were tied in without making use of flat alpine clichés.

© Günther Egger

Hotel Pension Perfler

Sillian 166, 9920 Sillian, A
Architecture: Peter Jungmann (2004) Builder-owner: Michaela Strieder, Peter Lubeley The tourism building was distinguished at the 2005 BTV Building-Owner-Awards-Tyrol.

The small family owned boarding house in Sillian was converted and extended by the architect Peter Jungmann. The original building’s ground floor was opened as a dining room and fireplace-lobby, a terrace facing towards the south was added. The flat extension building with eight hotel rooms was completed using local building materials and furnished with harmonious materials and detail.

© Wolfgang Retter